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10 "Do's and Don'ts" of Online Retail


As an industry segment and company type, eCommerce is expanding at a breakneck speed. The recent surge in eCommerce enterprises has offered company owners and marketers a new lease on life – and new channels – to contact their clients.

Today, eCommerce and mobile commerce have become the standard. Given the number of time consumers spend online, the digital purchasing ecosphere has become a competitive market. However, there is a lengthy list of things that eCommerce firms may do to survive and prosper.

Because your website is the only point of contact for your online customers, it must provide a fantastic user experience. We've spent a lot of time working on eCommerce projects, so we've put up this ultimate checklist of best practices for your eCommerce website.

10 Do's and don'ts for online retail management

1. Your website should be mobile-friendly

For a good reason, the mobile-first approach has been popular for more than a half-decade. Unsurprisingly, mobile commerce is predicted to account for over 73% of eCommerce transactions by 2021. Therefore, you must focus on the mobile user experience when creating your eCommerce website for mobile.

  • Meaningful interactions should be designed in the thumb-friendly zone.

  • Make call-to-action (CTA) buttons that are easy to tap.

2. Your website should not look cluttered.

The new normal is waning patience and short attention spans. Any page load time delays might directly and negatively impact your conversions. This can also have a long-term impact because it leaves clients with a negative perception of your brand. Here are a few things you can do to optimize your online retail site so that its pages load quickly:

  • Regularly check the site's speed and server performance.

  • Keep an eye on the image's size.

  • Avoid inserting videos that are too long.

  • Keep a lookout for malicious plugins.

3. Website navigation should be simple.

Overcrowding in the navigation bar and on the homepage is a no-no. When a prospect visits your website, you don't want them to be confused about what to do next. Make sure your navigation is well-organized and simple to use. Only the most significant connections to resources on your online retail website should ideally be part of your navigation.

  • Use standard, readable, and identifiable typefaces.

  • Make sure that visitors can quickly reach the search bar.

  • Keep the design and layout as minimal as possible.

4. Website CTAs on your web pages should be clear.

The last thing you want is for a qualified lead to leave your website because they don't know what to do next! Your CTA buttons must be visible in every part and on every page of your website. Here are some pointers to make your CTAs visible on your online retail website:

  • Place CTA buttons in an easy-to-find location.

  • For the text on your CTA button, use large, bold fonts.

  • Use different colours for your CTA buttons.

5. Customize the User Experience

Have you ever noticed how well-run supermarkets stock and organize their items and sections? Consider your online retail website to be a superstore, and direct your consumers based on their interests. The goal is to make the user's life simpler by displaying what they are most likely to buy. Use data and analytics to understand user behaviour better. Related items can be upsold and cross-sold.


6. Your deals and discounts should be conveniently understood.

Set aside a section of your homepage and other significant pages to highlight promotions and special deals. After all, no one can resist the allure of a super-saver offer, can they?

  • Display your sale and promotions clearly and adequately

  • Try and feature a dedicated banner below your navigation

7. Make sure your communication is clear

The finest online retail websites are ones that communicate with you in the same way that a human would. Consider a buddy who knows something about a particular product telling you why it is so fantastic. Now, apply the same principle to your product pages.

  • Priority should be given to usefulness and benefits above technical standards.

  • Provide a variety of enticing product photos and demo videos.

  • Make that your product page is well-organized.

  • Include consumer feedback and ratings.

8. Make use of lead magnets.

Allow the Eagles' legendary words to serve as your website's motto. Make your website's checkout procedure as swift and easy as possible. Most online retail website users abandon ongoing purchases because the process is either too long or too complicated. Avoid cart abandonment by ensuring that you:

  • Allow for visitor checkout without the requirement to create an account.

  • Provide a variety of payment choices as well as secure payment channels.

  • Make sure the checkout procedure is as simple as possible.

9. Provide Free Shipping

Nobody wants to pay more for shipping, let's face it. Imagine going through the entire purchasing procedure just to discover at the end that there are extra shipping expenses! Unexpected cost hikes exacerbate cart abandonment. Customers are already required to pay taxes on top of the actual price of a product. Save them the anguish of having to pay for shipping.

10. Work on Website SEO

Almost half of all internet shoppers begin their trip with a search engine. You're doomed if your eCommerce business isn't accessible for relevant search terms or keywords in the top results. There is a reasonable probability that your prospective clients will purchase identical goods from a competitor. Good website SEO and local SEO are critical to your online retail strategy and should be prioritized.