Updated: Aug 27
Despite global economic instability, internet sales continue to rise steadily, accounting for 14.3% of all retail sales globally. More interestingly, eMarketer predicts that by 2023, online will account for 23% of total worldwide retail sales. For retailers wanting to establish or extend their online presence, this screams potential! A flourishing sector, of course, draws its fair share of risk-takers, so the rivalry heats up every day.
However, if you're considering becoming an eCommerce entrepreneur, the greatest place to begin is by exploring the available eCommerce CMS options. Let's take a look at eCommerce content management systems in detail. In this e-commerce management for small business guide, We'll examine what they do, whether you need one for your online business, and which CMS is ideal for eCommerce.
What is an Ecommerce CMS for e-commerce management for small business?
A content management system (CMS) is software that allows e-commerce store owners to generate, update, and publish digital website content without writing any code. Users may also change the appearance and feel of the online store, such as altering the layout of product pages, adding promotional banners, or easily building new website sections to better market items. An e-commerce platform is a web-based shopping cart that allows you to manage your items and sell them directly from your website. Some e-commerce platforms also function as content management systems. In other words, it's a user-friendly architecture that manages all of an online store's backend store administration tasks.
Advantages of a good content management system for e-commerce management for small business
Do you get nervous when you think of updating your website's content? One of the nicest things about current content management systems is how user-friendly they are and how little technical knowledge they demand. It means you or your team can simply handle all content and product changes independently, allowing you to move marketing campaigns and promotional activities forward more quickly.
Successful eCommerce businesses understand that meeting consumer expectations is the key to increasing income. However, if you go via an intermediary, you won't maintain the speed and agility necessary to keep your website material fresh. You may reduce development time and update the website on your own using an easy-to-use CMS.
Content should be at the top of your priority list because it is one of the most successful marketing methods for increasing organic visitors. Few e-commerce companies can afford to be silent on social media in the age of TikTok, Facebook, and Instagram. Creating useful, engaging content will increase your store's exposure on Google (and other search engines), bringing more users to your site and increasing your sales. Consumable content is also a proven method to establish a memorable brand and foster consumer loyalty. People nowadays buy in this manner! A solid CMS aids in the organisation, sharing, and accessibility of your material. And it all happened without a lot of backend tinkering.
Great work is done in groups. Much effort goes into generating high-quality material, from editing to formatting to selecting the right graphic images. Facilitating team cooperation is essential for efficient content development. A good CMS may also get everyone on the same page by allowing authors to work directly in the system and use smart features to improve their content. Better-targeted content, faster review procedures, and a more streamlined consumer experience are all benefits of this.
12 Best E-commerce content management system (CMS) for Your Online Store
It's tough to pick just one e-commerce CMS platform because there are so many. This is just the tip of the iceberg, but it's an excellent location to start your search and learn about the most common choices available.
1. Although WordPress is the most popular content management system (CMS), it is not an e-commerce platform in and of itself. The WooCommerce plugin is required to turn a WordPress site into an online store. The open-source WooCommerce platform is prevalent because of its large number of plugins and themes, most of which are free. These plugins are helpful because they may quickly enable missing capabilities and functionalities inside the WooCommerce core product. The disadvantage is that many plugins add extra complexity and slow down the site's speed.
2. Joomla is yet another open-source content management system that allows users to create and publish websites. While commerce isn't built-in to Joomla, there are various free extensions that can help you convert your site into an e-commerce store.
3. Shopify is a well-known SaaS e-commerce platform throughout the world. It has been a popular alternative for startup merchants and small enterprises due to its easy interface and low price. That isn't to suggest that larger companies can't utilise the CMS. The number of features available will vary depending on the plan you select, so review the features list before joining up. Shopify provides free customer service 24 hours a day, seven days a week, and a separate POS system. The disadvantage is that using payment providers other than Shopify incurs transaction fees.
4. OpenCart is another free and versatile open-source content management system for e-commerce. It features a growing plugin marketplace as well as many templates for rapid setup. Over 20 payment gateways and eight delivery options are included in OpenCart. It's a popular choice among newbies on a tight budget because it's an e-commerce CMS with no monthly costs.
5. Although Drupal isn't intended especially for eCommerce, it may be used in conjunction with other plugins and frameworks to provide eCommerce capabilities. It is, in fact, one of the most commonly used open-source content management systems, rivalling WordPress and Joomla in popularity. Unfortunately, Drupal is not very user-friendly for individuals who do not have a lot of programming experience. On the other hand, Drupal commerce, being a content management system (CMS), provides a lot of freedom.
6. Magento is a well-known open-source content management system (CMS) for e-commerce sites. It is owned by Adobe and supports more than 260,000 online retailers across the world. In addition, Magento has connections with CRM, ERP, chatbots, and other enterprise-level applications and deep functionality and a large extension marketplace. It serves all sorts of merchants, but it’s frequently preferred by fast-growing and bigger enterprises because of its comprehensive setup, price choices, and development needs.
7. Wix is a popular drag-and-drop website builder for small businesses. Even though it isn't strictly an e-commerce CMS, website owners may add the commerce module if they require it. Wix is an enticing choice for total novices and non-coders because of its diversity of templates, built-in functionality, and no-code approach. It could work if you only have a few goods and need to get your business up and running quickly. Keep in mind, though, that once you've chosen a template for your business, you won't be able to alter it afterwards.
8. Sitecore is a prominent digital experience platform that integrates design and editing capabilities with content, commerce, marketing automation, and customisation. Merchants may use the platform to create digital storefront experiences and provide tailored commerce trips.
9. Volusion is a cloud-based eCommerce platform that specialises in the creation of no-code online stores. Volusion is a fantastic alternative for mid-sized and bigger enterprises since it has several valuable built-in inventory management, payment collecting, and marketing capabilities. However, while the platform is currently operational and open for business, it may not be the greatest long-term solution.
10. Another open-source platform with MySQL data management and considerable backend code customisation is Prestashop. It has many add-ons and themes, allowing merchants with little technical skills to build an online shop from the ground up. However, keep an eye on the overall cost since some expansions may be rather expensive. The good news is that you don't need to be a developer to create a Prestashop website, making it an excellent choice for small and medium-sized businesses. On the other hand, because of its lack of free assistance, businesses may neglect Prestashop.
11. One of the most potent open-source eCommerce CMS platforms is WooCommerce. There are almost 1300 eCommerce themes and 300 free and paid extensions to select from. WooCommerce has gained popularity as a result of its simple customisation choices and installation process. Some of the features of woocomerce include-
Offer free shipping based on your items or the location of your customers.
To compute tax and make delivery easier, auto-detect the customer's location.
Customers may request refunds with a single click.
Customers will be able to see similar goods.
Shortcodes may be used to add products to blog articles.
12. Jumpseller is an elegantly designed eCommerce platform with an easy-to-use UI. It's a cloud-based platform that lets you set up online businesses and sell items all over the world. Jumpseller has a large selection of both free and paid themes. Some of the features include:
Get shipping quotes from UPS, USPS, and other shipping companies.
Create digital bills that are generated automatically.
Add live chat assistance to your e-commerce site.
With personalization possibilities, you can imprint your signature and vision on your online business.
Use applications to promote your items on social media sites like Facebook.
When we go shopping these days, we either ask Siri to recommend a brand or spend time on Pinterest and Instagram looking at what fashion influencers are wearing. On a daily basis, the world of ecommerce takes on new forms. That's why picking a fantastic ecommerce CMS is so difficult - we have to think about everything from marketing to design to technological skills, as well as potential future demands! Remember that customers demand great digital experiences, innovative product displays, and brand purpose from companies of all sorts and sizes, whether you choose an ecommerce-first or a content-first platform.