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13 Effective Ways To Improve E-Commerce Customer Service

Updated: Oct 28


Ecommerce customer care has become a focus area for most organizations as more consumers move to online purchasing. Every online client is aware that they may leave evaluations on a variety of social media platforms. They can instantly reach thousands of people with a single tweet, status update, or blog article. One bad post from a disgruntled consumer can destroy your brand's reputation.

With that in mind, you must give the finest possible customer service. Customer service should be at the heart of your eCommerce company strategy since pleased customers result from good service. Let's take a look at the 13 top techniques for improving your online customer support.

13 effective ways for eCommerce management for small business

Customer service expectations are continuing to rise. We live in an age of convenience, where we want everything right now! According to a recent HubSpot poll, 90 per cent of consumers consider a fast response to be "significant" or "important." So for brands and online enterprises, customer service and the customer experience have become crucial differentiators.

1. Developing a multichannel approach necessitates knowing where your consumers are on social media, whether Facebook, Instagram, WhatsApp, Live Chat, and being present there. When you've established your communication channels, let your consumers know that you'll be able to assist them through them. Across all of your channel channels, you should strive to deliver a consistently high level of customer support. As an eCommerce firm, your objective is to provide excellent customer service and make your customers happy.

2. According to HubSpot Research, sitting on hold or repeating information to various agents is the most annoying element of receiving customer care support for 66% of us. It's likely occurred to all of us at some point, and it can be quite unpleasant and time-consuming for both parties. A strong customer service experience includes ensuring that consumers do not have to repeat themselves or wait days for a response.

3. According to research, adding Live Chat on your site may result in 3-5 times more conversions. Customers may (in most circumstances) obtain a response straight instantly rather than waiting 24 hours or more for someone to react to an email using instant messaging software. Improved customer satisfaction and loyalty are aided by faster response times. Customer service personnel can have many conversations open simultaneously, making it more convenient and less expensive than phone assistance.

4. Customer service via social media is becoming increasingly popular. Customers will frequently turn to social media if they cannot contact you by phone or Live Chat. You must also be responsive. People who contact firms via social media anticipate a response within 60 minutes, according to 42% of them. Customers can use social media to vent their frustrations and complain. When you do something well or go above and beyond, it can also be a good channel where brand champions may scream your praises. Using social media to interact with consumers helps you engage directly with them, develop relationships, and increase brand loyalty.

5. Make critical information available on the internet. One of the most annoying aspects of making an online purchase is not obtaining the information you want. To avoid this scenario, make sure your eCommerce website has a FAQ area and a knowledge base that has all of the necessary information for the customer. Information on exchange and refunds, for example, should be easily accessible. A knowledge base will not only reduce customer support calls but will also assist with SEO. Thus it's a win-win situation.

6. If you haven't already, it's time to make the switch from a manual to an automated order fulfilment system. Order fulfilment systems that rely on manual labour are sluggish, inefficient, and prone to human mistakes. Using an automated system to handle the entire process from start to finish will save time, enhance productivity, and improve customer experience.

7. In the eCommerce business, this is a prevalent issue. Issues and errors might emerge when components of the order management process system aren't adequately sewn together. The most crucial component of a good order delivery strategy is gaining visibility in the order fulfilment process. If the fulfilment process isn't well-organized, firms risk delivering the erroneous order or failing to deliver at all. Automation helps to mitigate this problem by eliminating human mistake, which is frequently the source of miscommunications.

8. Your consumers are mobile-savvy; therefore, you should be as well. Check to see whether your payment processor allows mobile payments. Some eCommerce sites don't allow mobile customers to make payments, yet this is a surefire way to miss revenue. No one likes to select what they want to buy just to be unable to complete the transaction. Providing your consumers with a secure mobile payment method is a no-brainer. At your risk, ignore mobile customers.

9. It might be aggravating when a customer's question is distributed across several agents. Customers are at risk of not receiving adequate answers to their inquiries. It's not fair to make your consumers explain their problems repeatedly. You may speed up the process by using conversational customer experience software. An intelligent eCommerce customer support software will make your life easier by automating tasks and assisting you in making educated decisions to boost your ROI.

10. Seek regular feedback- Customer happiness should be measured since it is an essential metric for enhancing your whole customer service and marketing strategy. If you have CRM software, you may ask consumers to fill out surveys after each customer care session to record their thoughts on the service they got. You might even send them a follow-up email asking them to tell you about their experience or write a brief review for your website or social media. It's easy, but this sort of feedback is potent at revealing what you're doing well and what you might improve upon.

11. Maintain transparency- Customers demand access to their invoices, purchase history, transaction history, and inquiries. On their dashboards, they should be able to view everything. Make certain that everything is accessible and available.

12. Customers want to feel appreciated. Customers nowadays demand a simple, frictionless, and one-of-a-kind purchasing experience. Start by getting to know your consumers — what they enjoy and value — then build on that knowledge to create a tailored shopping trip that makes them feel as though you understand their requirements even before they realize they have them.

13. Hire Seasonal Workers- For most eCommerce retailers, the fourth quarter is the busiest period of the year. More sales translate to more returns and customer service. We have already discussed how proactive tactics like an online knowledge base and FAQ section may help minimize customer support. Longer response times can result in lost sales and customers, so hire more people to keep up with the additional workload and retain your excellent customer satisfaction ratings.


Provide consumers with an unparalleled experience if you want to develop your eCommerce business. Your eCommerce business may succeed with appropriate planning, strategy, and implementation of some of the concepts described in this piece.

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