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7 E-Commerce Tools Every Small Business Needs

Introduction


Having an online store is a wonderful way to generate money and build a business that isn't limited by the physical limits of a brick-and-mortar location. Because of the Internet's enormous array of capabilities and platforms, there are more than enough tools to make managing your online business simpler. And believe us when we say that everyone from a small business to the largest online retailers uses numerous E-commerce solutions to make their selling life easier.


These E-commerce tools have become such an "integral" element of eCommerce management for a small business that avoiding them or sticking to more "conventional" techniques is simply a waste of time. So here are some of our favourite tools for managing your small business, from the website to the social media pages, that can not only make your life simpler but also help you grow your E-commerce business!


7 E-commerce tools every small business needs


1. Analytics

Analytics are crucial for your online business because they provide you with a visual representation of the activity taking place there anything from the demographics of your most popular audiences to the pages that are more active than others and when and why visitors leave your site. It also has the advantage of being compatible with almost any E-commerce platform.


When it comes to measuring statistics, Google Analytics is the most prominent tool to think of. Still, depending on the platform you're using, other numerous E-commerce applications may help. For example, Facebook and Twitter now offer Insights features that tell you how many people have seen your posts, as well as their location, demographics, and other information. Again, depending on whatever E-commerce platform you choose, analytics may be built-in or available as a plugin.


2. A platform for online photo editing

The graphics you use in your online stores and social media for your small business are significant. And if you're not primarily graphically inclined, you're probably considering hiring a graphics designer to perform the work for you. But here's something you don't know, learning the fundamentals of graphic design is rather simple once you have the necessary tool the photo-editor software.


With its various capabilities, Adobe Photoshop may be costly and time-consuming to learn. To save time and effort, go to websites like Canva and get started creating your images for free - whether it's posters, social media postings, or event invites. Every image has ready made alternatives, or you may make one from the start, and every type of graphic is scaled to specifications, especially if it's for social media.


3. Websites with Live Chat

The benefit of using social media for business is that it allows customers and enterprises to engage with one another and even send (and receive) messages. This feature can also be implemented into your online store so that customers don't have to switch tabs all the time simply to chat with you. You may use live chat applications for websites and online retailers to help you out. ZenDesk, PureChat, and Quick Facebook Live Chat are just a few of the tools available.


Depending on your website provider or E-commerce platform, you may have ready-made alternatives in the widgets or plugins gallery that can be installed in a few clicks, or you may have to utilise third-party apps that need some technical skills. In any case, these applications are handy if your target market is millennials, as they are more inclined to use this speedier communication technique than sending an email.



4. Gateway for Payments

Although e-commerce platforms like Shopify and Shopee offer integrated services, online businesses built from the ground up to require a third-party payment gateway if the website provider does not have a plugin for it. Hundreds of payment gateways are accessible, one for each nation and a kind of payment method. Examine your alternatives, from the number of payment methods they provide to the level of protection they give. It's also a good idea to incorporate various options so that if one of your payment gateways fails, you still have other options.


5. Email marketing

Email marketing is one of these e-commerce techniques that may help you grow your business since you're dealing with individuals who are eager and expecting to hear from you which means you're not spamming those who aren't interested. It entails giving your consumers a choice to enter their email address on your online store and then sending them well-designed, eye-catching email newsletters about what you have to offer that will entice them to return and buy more.


6. Google Tools

We say "Google Tools," but it's a collection of Google applications that we suggest, mainly because they provide a wide range of features that you might not realise you need. For example, with Google Drive, you can create documents, spreadsheets, surveys and forms, and presentations, then save them in a single location that you can access from any device with an Internet connection.


There's also Google Webmaster Tools, which may help you maintain your online business, identify issues (such as broken links), check the most popular keywords, and more. Finally, Google Keyword Planner aids your SEO efforts by allowing you to see what people are searching for, providing you with similar keywords to utilise, and allowing you to filter results based on criteria such as geography and demographics.


7. Platform for social media management and scheduling

E-commerce management for a small business while maintaining a social media presence may be time-consuming and exhausting. Consider how much time you'd spend processing orders, updating price lists, contacting suppliers, shipping orders, and keeping your company's Facebook, Twitter, Instagram, Pinterest, Linked In, and Google+ sites up to date. That will most certainly stress you out, causing you to forget about posting to other pages – or not publishing at all. Your greatest weapon for this is a service that can help you manage your social media accounts and plan posts for you without having to jump between applications or websites.


Conclusion


Any small business owner wanting to increase sales and brand exposure should consider starting an e-commerce firm. You can enhance your online results while providing the finest overall purchasing experience for your clients by utilising these e-commerce tools and services.


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