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7 Strategies for Surviving a Cash Flow Crisis

Updated: Sep 8


We live in unusual times, and knowing your cash flow is critical to ensuring that your company survives this slump. Unfortunately, many small firms struggle to keep track of their receivables and payables. It's a never-ending battle to persuade clients to pay their invoices sooner while paying suppliers and other expenditures as late as possible.

You can optimise your usage of cash to expand your firm when your accounts are running on time. Even the most meticulously managed finances, though, can strike a snag. If you're having trouble paying your payments because of a cash flow problem, here are some of the finest top 7 techniques that will help you keep your business afloat.

cash flow management

7 strategies for better cash flow management

A cash flow crisis arises when business owners and managers lack the strategies and plans necessary to handle a cash flow shortfall. You must always be prepared to take appropriate action to preserve your firm from an early end if you are faced with a cash flow crisis. Some techniques might help you get through a cash flow issue.

  1. Whether you employ in-house accounting staff or outsource bookkeeping, make sure your financial statements are updated regularly. The income statement and the statement of cash flows are critical for understanding how money moves through your company. Although it is difficult to avoid every cash flow disaster, the more closely you monitor your financial records, the more alert you are to a potential problem. A longer lead time provides you with more alternatives for dealing with the problem.

  2. Dealing with a shortfall is difficult in every sort of business, and most firms do not survive. Using your accounts receivable and other assets as collateral is the most effective approach to coping with your company’s cash flow problems. This allows you to mix and match a range of flexible financing alternatives from your business, such as invoice factoring, asset-based lending, inventory lending, and equipment finance.

  3. In addition to reducing non-essential expenditure, now is the perfect moment to sell if you have duplicate equipment or overspent on assets you aren't using to their full potential. Although this is only a temporary solution because you can only sell an unwanted item once, it is a good and easy method to get some cash when you need it. Instead of buying or selling duplicate equipment, you may consider leasing automobiles and property for your business. The most accessible approach to figure this out is to take a close look at what you don't need right now.

  4. When faced with a cash flow problem, you should immediately examine your company plan, procedures, operations, and costs. First, you must identify why you had a cash flow deficit, whether it will be a reoccurring issue, and develop a plan to address future shortages. To do so, you look at your firm's profit and loss statements and profit margins depending on different categories inside your organisation (jobs, clients, staff, events, marketing tactics, goods and services) to see which areas are the most and least lucrative. This will assist you in fine-tuning your company plan to focus on the services that bring in the most money. It's also a good idea to improve your price structure and look for waste or needless expenses in your operations to eliminate.

  5. An essential thing you can do to avoid being in the same situation numerous times is to keep track of your cash flow as often as possible. You may achieve this using many systems or by consulting an expert. When you routinely monitor your cash flow, you can trace the flow of funds in and out of your company, making it simpler to detect possible hazards and address them before they become a problem. The essential thing to remember here is that ignoring the situation is the worst choice available.

  6. When you're having trouble with your cash flow, it's a good idea to look at your costs to figure out why you're in this scenario. Examine all areas, including office supplies, media subscriptions, air conditioning, and memberships in organisations. The more money you can put back into your financial flow, the more you can cut off.

  7. If you have prioritised strong client connections throughout your time in business, this method will work for you, and you will have a ready stream of income during intimate moments. You may incentivise your consumers by giving early payment incentives or shortening your payment terms, but remember to invoice as soon as possible to give your customers ample time to pay. It's also a good idea to review any overdue invoices at this time. Increase your collection activities if any large receivables are past due. If you don't already, consider accepting credit card payments so you may charge the card as soon as the consumer agrees.


To overcome a cash flow problem in a business, focusing can modify the way you operate, focus on your goals and monitor your cash flow. Using these diverse techniques to control your business's total expenditures and eliminate excessive waste will help you generate more cash flow.

As a result, you’ll be able to fine-tune your business model, enhance cash flow, and improve profitability with a more robust back office, allowing you to pull your company out of the financial weeds and onto higher ground.

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