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Automation and E-Commerce- Why and How the Investment Saves your Money

What Is e-commerce Automation? Save Costs and Focus on What Matters


Every day, every merchant completes hundreds, if not thousands, of little tasks that take between two and five minutes. They never appear to be a substantial time waster on their own. However, when they work together, they consume productivity and stifle progress. According to research, prioritize enhancements that can radically impact how your business runs rather than concentrating on incremental changes.


E-commerce automation is all about providing your employees and yourself the most valuable resource you have: time. Furthermore, it frees up your teams to invest in high-value work in our current environment, such as retraining personnel on new fulfilment procedures, crisis communications, negotiating new arrangements with suppliers, dealing with HR difficulties, experimentation, sales and marketing, and product iteration.


What is e-commerce automation?

E-commerce automation is software designed to turn jobs, processes, or campaigns within your company into automation that executes intelligently when needed. It is a method for enterprises to make better use of what they have.

The issue is straightforward: when a firm grows in size, the demands, complexity, and repetition increase. Systems that used to work grow increasingly inefficient and fail. As a result, businesses resort to time-consuming workarounds—time that might be spent on what's vital is lost for time spent on what's urgent, even if it's simply clicking buttons.

Alternatively, businesses may turn to fresh workers. People, unfortunately, do not scale. However, this does not diminish the worth of people; instead, it increases it. This is because people, particularly their time and energy, are your most potent resource.


How can you automate your e-commerce operation?

Developing your in-house systems or creating links between your platform and tools is time-consuming. Using a ready-to-use solution for creating automated processes across your online shop and applications can help you automate your e-commerce operations.


Whose time are you saving with e-commerce automation?


When interrelated roles and departments within a business use e-commerce automation, it works best. Just keep in mind that this is far from a complete picture. The examples below are only a tiny taste of the automation you can build using Flow.


Operations managers

E-commerce operations can use automation for a host of inventory, shipping, and product-related workflows. For example, to standardize visual merchandising and make discoverability easy, products can be automatically tagged and added to collections based on their title, SKU, or type. Likewise, when a stock gets low, Flow can send you alerts or be used to email a supplier to reorder. In a similar vein, out-of-stock or discontinued items can automatically be taken down and then republished once the inventory arrives.


Flow allows you to tag consumers based on criteria such as order value and acquisition channel. Customer service may be promptly alerted through Slack or email to contact out with a tailored thank you message or loyalty programme invitation, in addition to simply generating segments for marketing and retention. Similarly, when an item is returned, customer service can be urged to follow up on whichever communication channel the client last used—email, social, Messenger, or phone.


Fraud prevention

Flow may be used to supplement existing risk analysis to ensure order fulfilment. For example, high-risk orders are already immediately paused or reported for review when found by an IP address check, address verification system (AVS). Furthermore, e-commerce automation may be programmed to inform your security or fraud-prevention professionals for hands-on examination, possibly saving you thousands of dollars in chargebacks and lost income.


Marketing and advertising

When new items are introduced to a storefront, marketing departments may be alerted, product data supplied, and a prompt to begin promoting issues. Marketing teams may also be warned when inventory on certain goods runs short, allowing them to halt promotions and optimize ad spending. In addition, scheduling sale adjustments in advance enables marketing teams to better plan promotions and reduces mistakes and downtime for the rest of the group. Best of all, customers may be tagged at checkout depending on various parameters for tailored marketing.


Design

Order parameters may be provided straight to the design team's workflow for shops specialising in bespoke items, avoiding the need for designers to run reports or conduct superfluous administrative labour. In addition, designers may utilize Flow to leverage various marketing methods, including "back-in-stock" banners, overlays, and action-oriented visual signals like "purchase now—the limited amount remaining"—all of which are automatically published unpublished based on tags referenced by the theme.


Web development

In addition to operations managers and security personnel, developers may stand to benefit the most from automation. E-commerce automation allows you to personalize theme modifications, merchandising possibilities, email captures when an item is out of stock, gifts on chosen orders, and provide the best payment or shipping alternatives. Once defined, these rules eliminate the need to code and recode periodic modifications, which take up developer resources and time.



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