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How to utilize technology to grow your eCommerce business


ECommerce has completely transformed the way we do business. ECommerce has single-handedly disrupted the way business has been done for centuries by opening up many opportunities for entrepreneurs. However, to make your eCommerce efforts pay off, you need the correct technologies in place. A fast internet connection is insufficient. It's nice to have one, but it's not the only thing you need to participate in the eCommerce sector.


When clients are ready to buy, eCommerce organizations may use technology to enhance their connections and keep them in their minds. With technology, you can quickly learn about a customer's wants and expectations, and you can solve their problems and grow your eCommerce business. However, you must implement a comprehensive eCommerce marketing strategy that includes offline and online tactics to succeed. Combining both helps you raise brand recognition across all channels where your target audience spends time. It also enables you to give the proper items to consumers in their moment of need and retain their loyalty. Consumers may also begin and conclude their buying journeys on other channels. Consumers become repeat customers due to the simplicity and convenience, resulting in more significant sales.


The following are developing technologies (or older technologies with new methods) that your eCommerce firm may use to boost sales and grow:


1. Email Marketing


For a long time, email marketing has assisted retailers in reaching out to and meeting the needs of their customers. It is, nonetheless, still applicable today. For every $1 invested in email marketing, you earn a $44 return on investment. It's a direct and successful method of engaging with leads, nurturing them, and converting them into customers. It enables you to connect with the client from the first point of contact with your brand and throughout their buying experience. You may also use email to stay in touch with them after they purchase, establish a long-term connection, and grow your eCommerce business. Email marketing is a powerful marketing method that allows you to deliver relevant emails to consumers and prospects. Emails that transform current consumers into brand champions.


Begin an excellent email marketing provider to get started with email marketing.

You're not thinking of emailing each consumer separately, are you?

MailChimp, Constant Contact, Drip, ConvertKit, GetResponse, HubSpot, and others are among the best. Instead, segment your email list to send relevant emails to targeted consumers for increased conversions. In addition, having your emails sent automatically boosts your chances of generating a transaction. An autoresponder series, for example, may assist you in successfully engaging clients, building connections, and converting them into purchasers.


2. Artificial Intelligence


However, how does it fit into AI eCommerce?

AI can help you better understand your clients, give a better experience, and create new leads. Customers will exit the basket if the goods shown are irrelevant. AI can help your eCommerce company enhance customer search results and grow your eCommerce business. They can assist clients in finding complimentary items or matching products.

According to studies, organizations who use AI in sales boost their leads by 50%, lower costs by 40%-60%, and reduce call time by 60%-70%. AI also helps your sales professional to spend more time completing transactions. As a result, your sales and marketing team may generate more money by utilizing artificial intelligence.


Integrating AI into your CRM lets you communicate with your customers at the right moment and on the right platform. The CRM system may respond to client inquiries, find lead creation possibilities, and troubleshoot difficulties. AI is also enabling multi-channel personalization. It recognizes and analyses all customer touchpoints with your brand. It then provides your consumers with a consolidated picture and seamless experiences across platforms.


Chatbots are another AI breakthrough that is assisting shops with critical duties. Chatbots can provide customer assistance, automate order procedures, and grow your eCommerce business. They can also be integrated with shopping carts. Consumers cite obtaining 24-hour support and rapid replies as the top benefits of chatbots. In addition, they feel that chatbots give the real-time and on-demand experiences that they require.


3. The Internet of Things


Over 30 billion IoT devices will be in use by 2020. IoT is transforming consumer experiences and the way store owners and workers operate. For example, you can use IoT to create an automated checkout process to entice customers to buy things and grow your eCommerce business. IoT enables your system to scan tags on items that a client eventually purchases. A checkout system totals the products and utilizes a mobile app to subtract the amount automatically. The store will then save $150 billion to $380 billion. In addition, the Internet of Things enables you to reward repeat returning consumers togrow your eCommerce business. They obtain loyalty discounts while standing near items or receive notifications on their devices. IoT allows eCommerce companies to give customers customized discounts while they are in-store. It enables you to adapt values to consumer preferences and helps you increase conversion rates.


Beacons are another IoT invention that allows shops to send warnings to customers based on their location. Customers can receive discounts, information about special events, and reminders when they are near your store. When a consumer enters your physical shop, you may notify them of goods they liked by standing near them. For example, a consumer who loves a particular lipstick online will be reminded of that same lipstick when standing in the beauty aisle.


4. Cognitive Computing

Traditional analytics do not wholly capitalize on the benefits of rapidly growing data. As a company expands, so does its data in terms of diversity, volume, and complexity. As a result, many merchants are still unable to take full advantage of accessible data. However, cognitive computing enables enterprises to circumvent these constraints and grow your eCommerce business.

The standard data-analysis system is pre-programmed and inflexible. It is unable to reason, learn, relate, or engage. Cognitive computing allows systems to learn and build knowledge. They have a natural aptitude to engage with humans since they grasp human language and reasoning. Ninety-one per cent of retail executives believe it will disrupt the sector, and 83 per cent feel it will significantly influence their firms in the future.


5. Interactive Visualization of Products


Your eCommerce firm may create unique experiences for customers without a physical presence via product presentation. The eCommerce shop must transform the website into some showroom. Customers may then inspect, test, and sample things before purchasing. Product visualization is the skill of visually communicating items to your target market by using photos, artwork, and renderings. The visual product configuration software enables eCommerce websites to explain things to customers and thus prove useful to grow your eCommerce business.

It engages, interacts, and manipulates the emotions of clients.


The dynamic images employed and the aesthetics and colour scheme persuade the client to make a purchase. You may customize the appearance of the product using 3D modelling. It includes innovative and fantastic features that provide the user an accurate impression of the goods. You may use the high resolution to cover multiple aspects of the goods. The consumer receives a clear perspective, which they may zoom in or out to improve. Use 3D graphics on an appropriate backdrop in your catalogues and while marketing items on your website. According to research, 95 per cent of clients prefer interactive 3D views over playback video.


With the help of Enstore, you can boost your ecommerce business with measurable results and practical strategies. We help you and your business overcome the challenges related to store operations, supply chain managem