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Omnichannel Strategy: Email and Push Notification

Updated: Aug 27

Introduction

Every day, 293.6 billion emails are sent and received, the importance of emails cannot be overlooked. However, sending emails as a stand-alone method of communicating with consumers is outdated. Emails, for example, are still a valuable and effective way to communicate with your users, but they aren't sufficient. Emails should be part of an omnichannel marketing plan that incorporates push alerts at the very least. You can triple your engagement rate by mixing emails and push alerts! You guessed correctly. You may accomplish remarkable outcomes by understanding and implementing an omnichannel strategy.


Omnichannel strategy


Email

The objective of emails isn't only to get people to open them. What you want is for people to return to your app. According to some studies, users who check emails have 40 per cent more weekly sessions than those who don't. So, go ahead and capture them all! Email is a great way to communicate with app users and encourage them to re-engage or re-install an app. Are you thinking of doing the same thing as 85 percent of people who read their emails on a mobile phone? Yes! This is a great reason to use push notifications!


Push notifications

Consider email, it's quite easy to dismiss it. You get the choice of not opening them. Do you believe you could do the same thing using a push notification? If you get a personalised push, saying hello! We've been missing you! You'll open it if it comes with a discount code that includes your name! Certainly, however, keep in mind that push notifications are a strong tool that should be used with caution. As a result, I recommend that you review the best practices for push notifications to build a successful mobile marketing plan and increase user engagement.



Omnichannel Strategy: Email and Push Notification

Combining emails and push notifications is an unbeatable marketing approach for persuading inactive customers to return to your app. Indeed, when inactive users receive an email, half of them return to the app. Furthermore, providing push alerts boosts retention by 20%. Customer and colleague communication is improved with the use of omnichannel notifications. They also provide new options for marketing and customer service improvement. Push notifications, in general, are still one of the most effective ways to elicit an immediate response.


Combining online push notifications with multiple channels is a great approach to boost your marketing game. Omnichannel marketing refers to sending relevant messages to customers across various digital and conventional marketing channels, regardless of whether or not they connect with specific media. It's an excellent method to increase your engagement rates. According to data, marketers that use three or more channels in their efforts have an engagement rate of 18.96 percent, compared to 5.4 percent for single-channel initiatives.


Furthermore, omnichannel marketing saw a 250 percent increase in purchase rates. A simple mix of emails and SMS, or push notification and email, may help you generate more visitors to your website, allowing you to create the ideal omnichannel marketing plan to turn first-time buyers into repeat customers.


Distinguishing between emails and push notifications

While there are some parallels between emails and push notifications, the tactics and strategies utilised in email marketing are considerably different from what is necessary to be great with mobile push notifications. Customers can be notified through email or push notifications about special offers or new app features. While emails may function as content on their own, push notifications, except for rich media push notifications, do not have this capability.


You may send users a full white paper to read in an email and tell them about new technology on the market, or you can send a comprehensive message with no CTA. Push notifications, on the other hand, attempt to capture the attention of users. Their objective is to persuade consumers to download the app and go to the next step. Because of these distinctions, it's easy to see how emails and push may be utilised as complementary methods. Make sure you don't copy and paste your email marketing techniques into push notifications. Indeed, they demand a completely new strategy, as well as custom campaigns to leverage the power of push!


Conclusion

If you want to adopt an efficient omnichannel strategy

  1. Segment the recipients of your emails and push notifications to provide tailored messages based on their behaviour, interests, and requirements.

  2. Keep in mind that you should communicate with your devoted users more frequently than you should with your less engaged ones.

  3. Combine these robust tools, connect your email marketing approach with your push notification plan, and enjoy remarkable results.

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