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  • Mohd Imran Siddiqui

Why Curbside Pickup is gaining more traction over home delivery?


Introduction

curbside pickup: E-commerce's rapid expansion poses a danger to traditional brick and mortar enterprises. Shopping online is not only handy, but it also provides an excellent opportunity for comparison shopping. As a result, it should come as no surprise that Millenials shop online for 60% of their purchases. The only option for traditional firms to survive is to customise their services to reclaim this coveted consumer base. The introduction of curbside pickup services is one technique that has shown to be successful. Curbside pickup is growing in popularity and will be there for a long time. More so, after the sudden Covid-19 pandemic that changed the way people shop. We've all had to adjust our habits as a result of the COVID situation. We've had to stay at home more, cook more, avoid seeing our friends and relatives, go grocery shopping wearing a mask, and rely on takeout, delivery, drive-through, and curbside for restaurant food. Out of need, restaurants have introduced or enhanced their curbside facilities, and consumers have begun to use them more frequently. In the future, we believe curbside will be the next major thing.


What is the concept of curbside pickup?

Safety rapidly became a source of debate as businesses tried to stay open in the face of COVID-19. People who work from home are relatively protected, while delivery workers are left vulnerable. They run the risk of becoming infected when they deliver the things to the former. Fortunately, one of the delivery alternatives — curbside pickup — provides a haven for both clients and businesses during COVID-19. Curbside pickup is a service aimed at luring time-crunched customers who want to pick up their purchases within their limited time frames. Rather than having to go into a store and wait in line to check out, it allows them to place an order online and pick it up from the location without entering the premises. Nike, Walmart, CVS, Amazon, and Target are among the most well-known companies that have embraced curbside pickup.


Importance of curbside pickup services

Convenience is something that can be associated with curbside pickup. Customers with children have frequently been required to walk with their children around a retail establishment, in addition to carrying heavy bags of groceries back to their vehicles. People who only have a few minutes every week to shop are sometimes discouraged by the huge queues they encounter in shops. While innovations like in-store pickup, which came before curbside pickup, are still in place, they haven't proven helpful in boosting convenience. Curbside pickup allows these shoppers to avoid long checkout lines and cut down on their time to complete their shopping activities. The more comprehensive picture is that it boosts these companies' competitiveness.


Why is Curb Side Pickup gaining more traction over home delivery?

Yes, we all want to return to our normal routines of shopping and dining freely. Still, as the social distance grows and delivery becomes more focused on convenience, curbside can generate additional revenue for restaurants and non-commercial operators while also enhancing consumer happiness and loyalty. Some reasons why curbside pickup is the next big thing are-

  1. When your order is delivered, it implies it has been touched, sat in someone's car seat, and possibly even opened. With the current COVID situation, this fundamental fear about delivery has been exacerbated tenfold. Curbside takes care of everything. Your order will be delivered to you directly by restaurant personnel in sealed, tamper-proof packaging. When it comes to ordering ahead takeout food, it sits on an open shelf where anyone can touch it or tamper with it after it's been prepared. Curbside is handled differently, as it is usually the added convenience of no-touch Curbside would fuel this expansion scheduled to arrive at a set time, and only restaurant employees have control over it. Curbside is thought to be more tightly regulated, with fewer touchpoints, and hence "safer." Customers want to know that their products are safe, and we should not take that for granted.

  2. With delivery and take-out, customers have become accustomed to tolerating inferior quality. It doesn't have to be that way, though. On the other hand, curbside is thought to be of higher quality. When you get it, it's hotter and fresher since it hasn't been tossed around by the delivery guy. There's a common misconception that food is fresher if it's handed to you by a restaurant employee. We believe that more casual dining, refined casual, and fine dining brands will increase their curbside services since it is the most cost-effective way to deliver “restaurant quality” off-premise.

  3. For businesses, curbside can be the most profitable off-premise option. Initially, the consumer is responsible for some of the effort. If customers order and pay online, they do so without having to deal with any service personnel. Second, there are no delivery expenses, which can be as high as 30% for third-party delivery. Furthermore, when customers order online, they feel less rushed, and study shows that they order more frequently.

  4. One of the driving factors of Foodservice expansion over the last 40 years has been the convenience of drive-through and take-out. This is not going to change. Off-site services will continue to rise in popularity. This expansion will be fueled by the added convenience of no-touch Curbside. Going through a drive-through is risky if you're in a hurry because you still have to order and pay, which requires time. Of all the off-premise choices, curbside is the quickest and most comfortable.

  5. Curbside services already have a robust technological foundation, including online ordering, tracking, map guiding, and frictionless payment. More technology solutions will be developed as curbside grows in popularity. As curbside develops, the value of a great app and website will become highly significant. The menu's ease of navigation will be improved, allowing less tech-savvy customers to feel at ease with the technology. As a result, businesses will see more frequent use and more extensive average checks. Another area of technological advancement will be order tracking. Curbside data analytics will become a significant emphasis for operators. Providers will have a plethora of data to further enhance their curbside business with the quantity of data collected on users, orders, and the impact of promos.

  6. During this pandemic, the new behavioural focus has been "no-touch." No-touch/no contact has become our new normal, as difficult as it has been. Getting a meal from a restaurant has become more accessible thanks to apps and websites for ordering and paying. For off-premise service, curbside is the ideal no-touch solution. You place your order and pay ahead of time, stay in your car, and it is given to you through the window or set on the curb for you to pick up, with no delivery worker touching your items. We also anticipate further signage with explicit distance and no-touch instructions, as well as retail workers wearing gloves and masks bringing you your order in a tamper-evident bag. All of these will aid in reducing consumer worry, and the only curbside can do this.

How is the curbside pickup service better than online retailers?

Curbside pickup demonstrates that it's no longer about getting to the customer's door but rather about providing convenience in whatever way possible. It addresses the issues faced with one of the online retailers, Amazon’s last-mile delivery service. First and foremost, it serves clients who prefer to select their meat or who wish to add anything else to their shopping list after placing an order. Second, because most people prefer to order non-perishables, supermarket pickup services make grocery shopping easier. Instead of shopping online, customers might go to their local market. Finally, because it is almost free, it is less expensive than last-mile delivery in many aspects.


How can Enstore help in multi-store business management?

Not every retailer or supermarket has jumped on board with this delivery option. It takes time to build a system from the ground up and train your employees while adhering to ever-stricter safety regulations. When implementing curbside services, small businesses and restaurants must understand how to manage incoming questions effectively. Curbside delivery by local firms works similarly to click-and-collect firms, where clients order something online and pick it up at a specific spot. Enstore is one such app that makes your work easier and convenient by providing you curbside delivery, which saves your time and money. It saves the delivery time of the delivery person and saves the extra delivery charges as well. One can deliver huge orders only and provide contactless delivery, which is the need of the hour in such times.


Conclusion

Retail establishments can only survive in today's harsh environment by providing convenience. While curbside pickup is still in its inception, firms that use it as part of their sales strategy will be among the most successful. The idea behind the concept is to eliminate the barriers between online and offline buying.

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